When you own a retail business, there can be many times when you feel powerless to keep up with the nonstop onslaught of demands from all sides. You are tasked with managing your employees, tracking inventory stocks, and ensuring that your customers are happy and engaged — and that’s just the beginning. But never fear: We have some tips that are both easy to implement and effective in increasing your efficiency without sacrificing quality.
1. Surround yourself with the best people.
Many managers make the mistake of thinking that the people they hire should already be experts in the products or services to be sold. In fact, you should focus on bringing individuals onto your team who have an attitude and approach that aligns with your brand voice and mission. Skills and merchandise information can be taught; personality traits are ingrained and cannot be easily modified.
Once you have compiled a group of associates who are ready, willing, and able to represent your brand and provide excellent service to your customers, you can begin to delegate some of the tasks that you were struggling to do on your own. Managing your sales team can be made even simpler through the use of the employee management tools contained in your retail POS system. In just a few clicks, you can gain insights into each worker’s strengths and challenges and can easily manage scheduling.
2. Lead by example.
Although you can now delegate some of your responsibilities to the competent team you have assembled, you still need to model the behaviors you want to see in the people who work for you. Instead of just talking about the importance of customer service, go out on the floor and interact with buyers. Jump in to fill a need as soon as you see it, and make yourself available to your workers when they have conflicts or concerns. A good deal of these activities happen behind the scenes without recognition, but they work wonders in smoothing and streamlining your overall operations in the end.
3. Create and disseminate clear policies and procedures documents.
Whether it’s your sales team or your customers, the fact is that people thrive when they are given complete information about their environment and what is expected of them. As a manager, you will gain both control and respect when you provide all stakeholders with comprehensive policies and procedures manuals that clarify rights and responsibilities, outline consequences, and thoroughly describe all expectations.
4. Collaborate to set manageable goals.
A cohesive team with an agreed-upon mission that everyone can buy into is extremely powerful. If you want to propel your retail business forward, partner with the movers and shakers on your sales team to come up with goals and objectives that everyone is excited about supporting. If you fall short, the entire group will be motivated to do better next time. And if you ultimately succeed, the victory is all the sweeter.
Managing a retail business is not for the faint of heart. It requires both laser focus and the ability to multitask effectively. Through careful hiring and training, effective hands-on leadership and collaborative goal-setting, you can foster a rich work environment while simultaneously jump-starting even the most complex operation.
