Today’s point of sale systems are nothing short of a miracle. They partner with you to facilitate secure payments, streamlined inventory ordering, and seamless interactions with your employees. However, that’s not even half of what the right POS solution is capable of doing. Perhaps most crucial of all, it can serve as the hub that can take your customer satisfaction levels through the roof.
Launch a loyalty program that’s easy and intuitive.
One of the best things about smart POS systems is that they come preloaded with a robust suite of customer management tools. Use them to quickly sign your patrons up for a fun loyalty program that will reward buyers for spending money at your store.
Centralize rich customer details to increase buyer engagement.
Your POS solution should be capable of storing numerous types of data about shoppers, including contact specifics, dates of birth, buying histories, social media links, and even hobbies and interests. Patrons who give you their permission to gather and store these details have already demonstrated their excitement about becoming a part of your communication network. So why not keep them engaged by sending them targeted promotions that reflect their buying preferences, recognize their birthday, or otherwise celebrate them as unique and vital members of the community you are building?
Segment customers to funnel the most relevant information.
Today’s POS systems are designed to allow you to separate your buyers into groups based on their preferences. As you refine your loyalty program, it can divide shoppers into smaller groups based on their tastes and buying histories. You can then use that intelligence to determine the loyalty benefits that would most delight each segment. For instance, some might prefer points while other subcategories would opt for free products or a small gift upon reaching a particular points milestone.
Give your customers timely rewards.
Although long-running loyalty schemes with large prizes may be appealing to some, most people want faster gratification. Fortunately, your POS system should be able to provide various reward tiers to which buyers can aspire. If they are impatient and want a smaller benefit right now, they will be thrilled that your system gives them that option.
Your point of sale system and the customer management tools that are built into it can give you everything you need to incentivize your guests. When people feel good about making purchases at your business, they are more likely to come back and to refer their friends and family as well. That’s the loyalty you’re looking for!
