Payment links represent a fast, convenient, and secure way for customers to resolve their invoices from anywhere.
Running a successful small business requires constant attention to your bottom line. With cash becoming less common, customers busier than ever, and budgets tighter, flexibility is key.
You need to do everything possible to make their payment experience as streamlined and convenient as you can. Integrating payment links into your operations can truly be a game-changer.
Convenience
Payments can be made quickly and simply, from anywhere. Payment links can be configured and sent very quickly.
What’s more, it only takes customers a few seconds to click on one, complete a payment, and receive confirmation. There is no need for them to log into an account or send an ACH transfer.
Security
Encrypted payment links represent safety to customers and help to build trust. Cash can be easily stolen, and unsecured data is vulnerable to hackers.
However, payment links are fully encrypted. This fosters heightened confidence and trust, increasing the likelihood that shoppers will feel good about this method for resolving their outstanding invoices.
Customization
Because payment links allow merchants to customize, trust and brand loyalty can be enhanced. Shoppers cannot be blamed for being reluctant to send their money to just anyone, particularly if there is no connection to a recognized brand.
Payment links can be customized with your branding, logos, and color schemes. This creates a seamless connection with your company, building greater trust and encouraging higher compliance.
Saved Payment Details
Storing client information for later use streamlines payments and reduces shopping cart abandonment.
In today’s cashless environment, buyers value speed as well as heightened security. When making a repeat purchase from a trusted seller, consumers value the convenience of a pre-filled checkout page.
A payment link that streamlines the process makes the experience even faster and easier. The faster and more streamlined the buying experience, the greater the likelihood that the purchase will be completed.
Multiple Applications
These compact URLs have multiple applications to help you grow your business in this changing sales environment. They can be easily included in advertising and marketing materials and added to social media platforms.
At fairs, farmers markets, or trade booths, you can display a QR code linked to your branded payment page. This makes it easy for customers to complete purchases or donations directly from your promotional items. Cash might be going the way of the dinosaur, but it has now become easier than ever for customers to resolve their invoices. Integrate these online payment options into your business model today, and you will soon reap the rewards.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
