For the average person, July 4 represents an unofficial midpoint to summer that features flags, fireworks and family festivities. As a business owner eager to grow your brand and customer base and gain additional profits, this holiday can also provide a significant uptick in sales and brand awareness.
Implement some or all of the following suggestions to ensure that you don’t get left behind this summer.
1. Make your customers feel special
Buyers have many choices when it comes to where to shop, which is why it is crucial that your online or physical store stands out from its rivals. Launching loyalty programs provides motivated business owners with a highly effective way to reward frequent customers and inspire referrals.
If you have not already started yours, talk with your merchant provider about how to use the information in your point of sale system to launch the initiative. If you already have a loyalty program in place, harness its power to drive traffic into your shop or to your website ahead of Independence Day.
Be creative with your patriotic themes, photo contests or summer-related giveaways to spur those all-important sales.
2. Use social media to stimulate interest
These days, people check their Instagram, YouTube and TikTok feeds multiple times per day. This underscores the necessity for you to regularly update content on the platforms your customers visit most frequently.
Never is this truer than when you want to generate conversation and traffic for a scheduled event like July 4.
Think about ways to pique customer interest and entice them to shop with you, as well as to spread the word to others. Inspire them to participate by sponsoring fun contests and giving away desirable prizes. Never lose sight of the tremendous wellspring of talent your clients represent, and reward them for submissions of content that relate to your store and products.
Finally, be sure to provide links to your most popular merchandise to facilitate easy sharing and purchases.
3. Collaborate with others in your community
This time of year is free and easy, well-suited to gatherings and festivities of all types. Spread your wings by reaching out to other businesses in your area that might be interested in participating in a July 4-related event to capitalize on the spirit of the season.
When several vendors contact their loyal customers about the upcoming show or party, they can piggyback on each other’s contacts.
Moreover, they can offer products that complement each other while simultaneously supporting the local commercial area. As a result, both entrepreneurs and customers win.
4. Keep the success going
Long after the last fireworks and sparklers have fizzled, your store will continue to need support from its customers. Help to inspire return visits and purchases by including a time-limited coupon with every Fourth of July purchase.
Also consider incentivizing referrals by giving free products to every shopper who brings in a paying referral.
Before you know it, these lazy summer days will be replaced by the rush of back-to-school buying. But until that particular brand of mayhem overtakes you, work hard to get all you can from the potential of Independence Day.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
