If your business doesn’t have a responsive web design, it now means that you’re missing out on the majority of online shopping traffic. According to a recent study from Demandware, an e-commerce software platform, computers account for 45% of online shopping traffic while mobile devices account for 45.1%. Smartphones are becoming not only more popular but also larger, all of which is making mobile shopping primary for the average user.
Over recent years, mobile shopping has been made simpler by companies such as PayPal, Braintree and Stripe. According to John Collision, CEO of Stripe, as of last September, the majority of online shopping is done on mobile devices rather than computers, and yet mobile only accounts for 15% of online revenue, partly because mobile shopping has always had many hurdles which deter people from purchasing on their phones. Far too often, mobile shoppers will browse online but wait until they access a computer to buy that item because they’ll have more time and the process becomes much quicker.
Imagine the last time you attempted to purchase an item on your mobile device. Perhaps you found a link on Facebook that a friend posted on something you liked. After clicking on it, you’re sent from the Facebook app to an online browser app. From there, you still have to add the item to cart and proceed to checkout. Now, if you haven’t given up from how slow all these pages have been loading, you’re left entering your shipping address, your billing address and your credit card information on your smartphone all during the two minutes you had while waiting for the bus. Having to do this every time you find something you like online is not easy, especially when having to enter the information on a device that fits in your hand with a keyboard that isn’t very forgiving.
Well, companies like Stripe are starting to solve this issue, but you’re business must be prepared with a responsive website if you wish to reap the benefits of a growing mobile shopping market Stripe has worked with Twitter, Pinterest and many more to streamline the checkout process on mobile devices. Using an application programming interface, or API, Stripe has begun to provide social media platforms the option for users to post items and for other social media users to add to cart right on that social media platform. This not only decreases the number of clicks and a number of times users switch between apps, but allows for a user’s information to be entered only the first time checking out.
This step increases the conversion rates for products bought on mobile devices, but expect more adaptations to come as purchasing on mobile devices becomes more popular. Having a website that’s responsive and works with API platforms is essential to get the attention of millions of mobile shoppers, so get help from those who specialize in responsive web design today!
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