Wouldn’t it be wonderful if you could hire someone who could efficiently and securely take customers’ food orders from their homes (or any location), effortlessly and accurately transferring them to the kitchen for immediate attention?
This is exactly what incorporating online ordering into your business model can do for your restaurant. Prepare to be amazed at the benefits that taking this one simple action can bring to your establishment.
Raises revenue
When customers can view your menu online at their leisure, they will become more intrigued by what you have to offer. In many cases, their order will be larger, boosting your profits.
Today’s diners want to have access to your menu from anywhere. Giving them the option to order online allows them to enter their preferences, leading to more seamless communication and fewer misunderstandings.
When people can send their takeout or delivery orders electronically, and pay remotely or in-person using your restaurant’s POS system, you will have expanded the capacity of your eatery.
No longer are you limited by the size of your dining room, when people can specify exactly what they want and either pick it up, or have it delivered to their home or office.
Enables you to enhance your brand’s voice and reach
By optimizing your restaurant’s logo, highlighting top menu items, and showcasing what differentiates you from your competitors, your website can become the ultimate ambassador for your brand.
Diners have numerous choices, and it is vital that you present your restaurant in a way that excites interest and makes consumers want to connect with your brand above all others.
Crafting your website to present a consistent, polished, and engaging view of what distinguishes you from the rest is an excellent strategy for bringing attention to who you are and encouraging viewers to stop in to see what your restaurant is all about.
Never forget that your online pages will often be the first impression that potential customers gain of your establishment, your staff, and your menu.
With this in mind, focus on making your site as clear, evocative, and reflective of your mission, vision, and image as possible. When you do, you will be well-positioned to spread the word about your restaurant.
Full ownership of your income
Third-party delivery services and aggregators might provide convenience, but they charge steep commission fees. By contrast, implementing online payment processing and ordering lets you keep all of the profits you gain.
When you are fully in charge of your revenue, you will be in a much better position to make intelligent marketing and budgeting forecasts.
As a result, you can focus your resources on growing your business and delighting your customers.
Improved data insights
Having your own direct ordering website provides complete access to customer information, including preferences, order history, and contact information.
Paying third-party aggregators to handle your orders means that you do not have access to any of the customer ordering and payment details that they gather. By contrast, the online ordering software furnished by your merchant account provider enables you to keep track of this vital information yourself.
Armed with this treasure trove, you can easily create a personalized dining experience via targeted promotions, personalized offerings, and compelling loyalty programs that encourage return visits.
You can also make better decisions for guiding your restaurant into the future, using insights to craft the menu choices that are the most in demand.
Streamlined processes
Online ordering frees staff to provide excellent service and prepare food efficiently. Reduced manual labor leads to greater accuracy and faster order fulfillment.
Peak times can be frenetic when phone orders are coming in rapid-fire and when staff need to enter customer choices manually. Online ordering removes much of this burden by streamlining and automating the order process.
With a high-quality in-house ordering system, information is funneled directly into the kitchen, leading to accurate and fast fulfillment. Formerly beleaguered staff will become free to provide more dedicated service to their customers.
Round-the-clock order availability
The internet allows customers to peruse your menu and enter an order into your system day or night, resulting in higher sales and the ability to plan your workday better.
Wouldn’t it be great to start your day with several pre-scheduled orders already in the queue? Because online ordering is available 24/7, customers don’t need to wait until your restaurant opens to submit their orders. This increases satisfaction while enabling you to plan your work tasks.
Additionally, online ordering gives you the ability to handle large or complex orders. This is because customers do much of the work themselves by entering their own details and preferences.
No two days are alike when you run a busy restaurant. Remaining ahead of your competitors and at the top of your customers’ minds are goals that you should always strive to achieve.
Fortunately, implementing online ordering can singlehandedly help elevate your brand, raise customer satisfaction rates, and maximize your internal efficiency. If you are interested in taking your eatery to the next level in this way, talk to your merchant account provider today.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
