Nuun has a hardcore base of fervent enthusiasts. North’s job was to spread the good word and grow The Muuvement. We steered Nuun toward accessible, emotionally resonant content, showcasing happily moving (muuving) people rather than intensely sweaty, hardcore workouts. Right out of the gate, the results muuved everyone. Click-through rate increased 200% on day one and continued to exceed best expectations throughout the campaign.  






Created by North + Nuun. Produced, directed, edited by After All + North. Score by Marmoset + North.