[ Subaru • Work Play Love ]

  • Subaru

    Problem

    Following a complete redesign of the 2012 Impreza, Subaru wanted to create buzz and renewed excitement around an essentially new brand.

    Solution

    Dovetailing with their national ad campaign, NORTH created the Subaru WORK PLAY LOVE tour strategically targeting workplaces who share Subaru’s sense of life/work balance. With games, giveaways, photo-booths and Imprezas geared up for various fun-seeker styles, our message arrived not as advertising, but a whirlwind work break.

    Results

    Big in scope and partnerships, the WORK PLAY LOVE tour included 75+ participating companies and 58 events in 12 weeks. Along with good will and good times, it enlivened interest in the Impreza and increased traffic to local dealerships.