[ Deschutes Brewery • Deschutes River Recordings ]

  • Deschutes River Recordings

    Problem

    As Deschutes rolls out nationally, it’s vital to maintain their distinct Oregon High Desert identity and the loyalty of their Bend friends, neighbors and fans.

    Solution

    Unite Northwest musicians, a Deschutes River cause, and the online bible of indie music to call out their commitment to place and passion for independence in music and beer.

    Results

    Over 27,000,000 Pitchfork media impressions and 11,000,000 more in social media, yielded over 105,000 video views and wide-ranging raves in regional and national press.