Deschutes Brewery

Problem

As Deschutes rolled out nationally, they needed a distinct identity to transcend the glut of craft competitors.

Solution

Meld their high-risk brewing ethic and high desert roots into a uniquely Deschutes narrative. Our mantra “Bravely Done” became not just a brand statement, but a fan salute and a bar to measure work by.”If it’s not brave, don’t do it.” Including eschewing “ads” for more deeply-felt film fables.

Results

Now in 19 states and two Canadian provinces, Deschutes has grown to be the nation’s 5^th largest brewery while maintaining their insider craft credibility.