[ Deschutes Brewery • Bravely Done ]

  • Deschutes Brewery

    Problem

    As Deschutes rolled out nationally, they needed a distinct identity to transcend the glut of craft competitors.

    Solution

    Meld their high-risk brewing ethic and high desert roots into a uniquely Deschutes narrative. Our mantra “Bravely Done” became not just a brand statement, but a fan salute and a bar to measure work by.”If it’s not brave, don’t do it.” Including eschewing “ads” for more deeply-felt film fables.

    Results

    Now in 19 states and two Canadian provinces, Deschutes has grown to be the nation’s 5th largest brewery while maintaining their insider craft credibility.

  • WildPostings for the Chicago launch of Deschutes Brewery
  • WildPostings for the Chicago launch of Deschutes Brewery
  • WildPostings for the Chicago launch of Deschutes Brewery
  • (Packaging array/front)
  • (Brand guide cover photo w/open spread)