[ Ann Sacks • Shouldn't All Rooms Be Living? ]

  • ANN SACKS

    Problem

    The sheer beauty of it all. There’s no shortage of stunningly elegant (and exquisitely photographed) options in the interior design world. It was an impossible beauty pageant to win.

    Solution

    Interviewing the founder, it was clear Ann Sacks was fueled not just by surface beauty, but by a desire to transport people with color, texture and shape to global, emotional and nostalgic destinations.

    Results

    With 95% unaided recall, our now iconic “Shouldn’t all rooms be living?” campaign galvanized interior designers in no small part by helping them speak to clients in a deeper language of possibility.