Dave Allen

Yeah, this will really work

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MTV, Ogilvy & Mather, downloading, Dave Allen, North

MTV Europe anti-piracy campaign (because everyone is Jack Sparrow now..) Why would Ogilvy & Mather wade into this swamp? And given that MTV gets all of its music videos for free from the record labels, it’s pretty rich of them to go here too.

[Update] While everyone’s looking the other way here’s what’s going on in the music industry.

[Update 2] RIAA slide shows most “piracy” happens offline – burning CDs etc, just like cassette-taping your vinyl. It’s the new social construct, same as the old social construct.