Dave Allen

Yeah, this will really work

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MTV, Ogilvy & Mather, downloading, Dave Allen, North

MTV Europe anti-piracy campaign (because everyone is Jack Sparrow now..) Why would Ogilvy & Mather wade into this swamp? And given that MTV gets all of its music videos for free from the record labels, it’s pretty rich of them to go here too.

[Update] While everyone’s looking the other way here’s what’s going on in the music industry.

[Update 2] RIAA slide shows most “piracy” happens offline – burning CDs etc, just like cassette-taping your vinyl. It’s the new social construct, same as the old social construct.


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    [...] more of the same. Hat tip to Dave Awesome Allen for pointing this out via his blog post entitled “Yeah, this will really work.” (Yes. His middle name is actually “Awesome” and it’s because of things like this. [...]

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