Dave Allen

This is social media. Oh, and is a social crash coming?

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Pickathon 2010 NORTH
Click for full size image.

I was just going to post this mini-panoramic picture as a simple visualization of a thought that I’d just had, but then I read this. And weirdly, [as is often the way,] the post behind that link, titled Is A Social Crash Coming? by Chris Brogan, fits neatly into some thoughts I had about last night’s SEMpdx event. So thanks Chris, you sort of wrote them for me.

I know I can be a curmudgeon but I feel like a shark got jumped last night. Tick tock..

Comments

  • Tom Bennett

    –Thanks Dave, I am glad to see your perspective layered on top.

    This bit:
    I mentioned the SEMpdx rooftop party too, because I think there’s a massive irony about a bunch of, quote “social media rock stars” [WTF?] gathering on a rooftop to party and then tweeting and blogging about it…

    Yes, the irony is sweet, inflected with a bit of that battery taste from the guts of an iPhone…

    Real relationships do indeed need tending, a bit of “presence” that can be found as lacking… but I also challenge you to think about how other demos use social media tools. Us “in” the biz are playing with a bag of new Legos, feeling for the edges, waving our arms, and making mistakes (first Twitter apology anyone- yes that was me…) That’s our biz. Take a look at studies that are groping for how other groups use Twitter. Ethnic groups might use it differently, and to great success, but the use models don’t necessarily resemble the ones you see around you at BeerandBlog.

    Crash? I don’t see it. Strange and different evolutions that don’t fit our present ideas… maybe.

    And really, if it crashes… that’s fine. We can leave it to the Marketers to bill for cleaning it all up in a few years. Job Security.

  • Dave Allen

    Tom, let’s look at the last para of Brogan’s post:

    “I believe that the frequency of touch requirements of the hyperconnected are much lower than the average human out there. But that sure raises an issue, doesn’t it?

    In a world where the hyperconnected accept and understand “ambient connectivity,” but where the rest of our connections and friends from the “real world” don’t, what will that do to relationships of all kinds? How will that translate?

    Is there a much more painful crash before us? A social crash?”

    My take is this – Where “ambient connectivity” tends to be connecting in a way that is short, curt and in passing, “real world” connecting demands more of us. In my mind the whole idea of social media is “fake connectivity” as it’s too easy. Relationships, y’know offline, require tending and nurturing. And that’s where I agree with Chris that things could collapse once enough people, i.e. folks who don’t work in the disciplines you and I work in, realize this.

    I mentioned the SEMpdx rooftop party too, because I think there’s a massive irony about a bunch of, quote “social media rock stars” [WTF?] gathering on a rooftop to party and then tweeting and blogging about it, as if anyone outside their world could give a damn.. What’s “social” about that?

    I worry that the so-called “social media experts” are actually borderline sociopaths – and I’m being serious.

    Brogan talks about how “how time and friendship are being distorted by the Internet.” He could also have said that big business has hijacked social media for its own ends.

    In the end it is all just media and it is informed by anthropology. So, how far to the tipping point? I mean, after all, the shark has been jumped..

  • Tom Bennett

    Dave,

    I don’t understand what you and Chris Brogan are talking about in the least. Can you please elaborate? I get the difference between 1:1 reatime relationship investment versus a semi broadcast model, but how does that lead to a conclusion of some sort of social crash? In what form? Wave your hands more for me or I’ll just have to chalk this up to curmudgeonliness.

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