NORTH begins new partnership with Stanley and Aladdin brands

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Stanley + Aladdin

NORTH is proud to announce a new partnership with the Stanley and Aladdin brands, both owned by Seattle-based Pacific Market International.

The 100-year old Stanley brand is the maker of the legendary green thermos that everyone’s grandpa carried on fishing trips. NORTH has been hired to help create and grow a Stanley community program to build awareness and loyalty while driving sell through of new product.

The Aladdin brand has been the maker of fine food and beverage containers for the last 106 years. NORTH will be helping Aladdin create the first comprehensive marketing campaign to support the Insulated Mason Tumbler line extension among other products.

In both cases, NORTH will be crafting strategy and executing multi-media programs.

We’re thrilled. And may our beverages remain warm or cold for hours.


  • Sean Brown

    Sounds good, Steve! I am off to Colorado for a few days for a shoot about Art, Science, and Tech but will be back towards the end of next week.

  • Steve Rauner

    Thanks Sean! We need to get together and talk about your trip to Thailand and mine to Russia.

  • Sean Brown

    Congrats, North! My cabinets are already full of the blue mason jars!