Luke Perkins will join NORTH as Executive Creative Director on April 1, 2014. Luke was most recently Senior Vice President, Creative Director at Arnold Worldwide in Boston, where he led the creative teams on the very successful “Let’s Make Excellent Happen” campaign for New Balance and on a global campaign for Volvo Cars. Over his career with Arnold and Modernista he has developed creative for a broad range of brands, including the “Driver’s Wanted” Volkswagen Beetle and Bono’s “Project Red” campaigns, and work for HUMMER, Gillette, Timberland, TIAA-CREF, Cadillac, and Puma.
In joining NORTH, Luke will bring an experienced global market perspective to creative work for a client roster that includes Columbia Sportswear, CLIF Bar, Stanley and Yakima. Mark Ray, NORTH founding principal has offered this comment: “We’re truly thrilled that Luke is joining us as an ECD. He’s created some of the best work this industry has seen in the last fifteen years. But he’s also a great addition to our culture, which is equally important to us as NORTH continues to experience phenomenal growth.”
Luke moves from a large agency to NORTH for the opportunity to work differently, in a more nimble way, with values-based brands that are creating consumer movements. He is also looking forward to the greater intimacy to a project that is possible in a small agency environment, namely getting behind the camera and directing ads.
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